ABOUT US

Music Marketing Review is a marketing curriculum resource primarily for music business faculty and students, as well as anyone interested in the specialty.  Over time, the site will include on-topic editorial, news briefs, mini-case studies, supplemental curriculum, and foster open community dialogue.

We are centered around best practices in Integrated Marketing Communication (IMC), branding, and use of the promotional mix—advertising, public relations, sales promotion, personal selling, and direct marketing—with emphasis on social media.

Please feel free to email us at musicmarketingreview@gmail.com